Most brands post. Few actually grow.
I help small and growing brands turn content into revenue they can measure.
- 5.0 rating on Contra
- 35+ projects delivered
- Bilingual English & Spanish
Eight brands, eight different problems.
Pick one, or hand me the whole system.
Social media strategy
A full growth plan: who you're talking to, what to say, which channels, and the KPIs that actually matter.
Email automation
Lead funnels and ecommerce flows in Kit that capture, nurture and convert while you focus on the product.
Brand positioning
Messaging and AI-visibility work so people get what you do and why it's different.
Content strategy
A content system with formats, cadence and hooks, so posting stops being a daily decision.
Paid advertising
Google and Instagram Ads built on real data. Clear targeting, sharp messaging, and numbers you can read.
AI marketing
Workflows and AI tools that let a small team produce like a big one, without the output sounding generated.
Social media audit
A deep look at your presence with a prioritised, no-fluff action plan.
Marketing analytics
Dashboards and reports that tell you what's working and what to do next.
Build your package.
Tick what you need, pick how fast you want it, and watch the number move. You walk away with a real range and I already have your brief before we talk.
Questions I get asked.
Do you handle Google and Meta Ads?
Yes, both. Campaign setup, creative direction and weekly optimisation. Ad spend is separate and you pay it straight to the platform, so you keep full ownership of the accounts.
How long does a motion design pack take?
Two to three weeks for six animated pieces. The ranges in the builder above cover a full package, so a motion pack on its own lands at the short end of them.
If you manage my account, do you also make the content?
Yes. Short-form video and static posts are part of the retainer, not an add-on: sixteen pieces a month across two platforms, plus the calendar and community management.
Is there a minimum commitment?
No. Retainers run month to month. If it is not working, you tell me and we stop at the end of the month.
Do you work in English?
English and Spanish, both native-level. Half of my clients are outside Argentina, so calls, docs and content can run in either.
The plan comes before the posting.
- RoleGrowth marketer and strategist
- Based inBuenos Aires, Argentina
- LanguagesEnglish and Spanish
- ContraIdentity verified, 5.0 rating
Most brands I talk to are already doing the work. They post, they try things. The problem usually isn't effort. It's that there's no real plan behind it.
So I start with the business, not the channel. The offer, the margins, who actually buys and why they hesitate. Only then does it make sense to decide where to show up and what to say.
That's the difference between looking busy and actually growing: real strategy instead of recycled advice.
How I work.
Discovery & audit
We start with a conversation, not a template. I look at what you're doing, what's working, what isn't, and where you're losing money.
Strategy & roadmap
Then a plan made for your situation, not a recycled framework. Channels, messaging, KPIs and the order to do it in.
Execution & iteration
We build, launch and watch what happens. If something isn't working we change it fast, with the data in front of us.
Three clients, in their words.
Working with Franco was a game-changer for our content strategy. He has a rare ability to blend technical AI proficiency with high-level marketing strategy.
Franco shared sharp, actionable growth ideas for my project 'Stash or Pass' right from our first conversation.
Franco gave some really thoughtful feedback on my launch and took the time to share detailed ideas on positioning and messaging.
Start with the audit template.
Grab the Social Media Audit Template. It's the same framework I use on paid audits: six sections, thirty-plus checkpoints, and an action plan at the end.
- 6 audit sections
- 30+ checkpoints
- Action plan included
- 100% free
Grab thirty minutes with me.
Pick a time that works for you. Half an hour to go through where the business is now and what the next move looks like.
Let's build something that grows.
Tell me where the business is today and what you want it to look like in six months. I'll tell you straight whether I'm the right person for it.